Final Expense Continues to Drive Whole Life Insurance Growth
LIMRA reports final expense products drove the majority of whole life sales growth in early 2026, with policy counts rising sharply as more middle-market families plan ahead.
Education & Guidance
Clear, compassionate guidance to help you and your family plan ahead with confidence and peace of mind.
Understanding final expense insurance helps families plan ahead with confidence.
Education & Research
LIMRA reports final expense products drove the majority of whole life sales growth in early 2026, with policy counts rising sharply as more middle-market families plan ahead.
An actuarial deep dive into why whole life policy counts grew 18% in a single quarter — the largest jump since 1990 — driven almost entirely by final expense demand.
LIMRA's full-year data shows whole life new premium climbed 7% to $6.4 billion in 2025, a new record, with final expense named as the primary growth driver.
The National Funeral Directors Association's official data hub: median funeral costs, cremation vs. burial rates, and industry trends, updated regularly from primary research.
A plain-language breakdown of current funeral cost estimates, adjusted from NFDA's most recent study, plus guidance on which costs are required versus optional under the FTC Funeral Rule.
This content is for educational and informational purposes only and links to third-party resources. It is not a recommendation of any specific plan or carrier.